Brands - El Ciruelo

Different brands,
different products, same care.

Each brand reflects our commitment to the land, innovation, and the quality that reaches your table.

OUR MAIN BRAND

El Ciruelo

El Ciruelo is our flagship brand, synonymous with premium quality fruit. It´s a trusted modern, and innovative brand.

You can find in local markets and large supermarkets nationwide in Spain and throughout Europe. Under this brand, we market stone fruit and grapes of the highest quality and flavor.

THE SUMMER HIT

Moments

by El Ciruelo

Moments by El Ciruelo is a sub-brand of El Ciruelo, under which we market our Special Grapes line, with special flavors from cotton candy to tropical or muscatel flavors.

This line of grapes brings together our different varieties, selected for their surprising flavor and innovative profile. That unique flavor is 100% natural, just like in all our other brands.

Say goodbye to the year

Las Uvas de Nochevieja

by El Ciruelo

New year´s eve grapes by El Ciruelo is our premium sub-brand of table grapes created to make saying goodbye to the year a much more special experience.

We are the only one on the market to offer 12 pre-washed and seedles grapes in a recyclable container made from recycled plastic, very original and elegant.

Each year we sell around 2.5 million watches accompanying thousands of families during the New Year´s Eve countdown.

BRAZIL

Doce Uva

Doce Uva is our brand specializing in table grapes grown on our Brazilian farms. This brand is a national benchmark and number one in sales in Brazil.

NATURAL

Bio Ciruelo

Bio Ciruelo is the sub-brand under which we market our line of organically certified grapes grown under strict environmentally friendly standards. We also offer it with a sustainable and enviromentally friendly packaging.

INTERNATIONAL

Frutaya

Frutaya is our brand with a modern and youthful aesthetic, designed for those seekings quality products at an affordable price. Under this brand, we sell standard-quality products withing a low-cost line of grapes and stone fruit. Available in Spain and Brazil.

INTERNATIONAL

Vero Frutto

Vero Frutto is our international brand with a striking aesthetic with which we sell top-quality table grapes and stone fruit to markets around the world.