El Ciruelo Group
- 1.989 Constitution of the trading Company by Don José Francisco Velasco García.
- 1.998 Opening of facilities at Alhama de Murcia.
- 2.004 Acquisition of 600 Ha in Cieza (Murcia) planted with fruit trees and table grapes.
- 2.013 Purchase of 800 hectares for the development of new varieties of grapes and seedless grapes in the area of Cabo de Gata National Park (Almeria) and Puerto Lumbreras.
Currently we have two fruit and vegetable head offices which exceed 10.000 m2 of covered surface area each, where appropriate care is conferred upon the production of over 2.000 hectares of our own produce dedicated to the cultivation of table grapes, peaches, nectarines, Saturn peaches, plums, and apricots. This is the parent company of a group of companies within the El Ciruelo Group.
At our head offices we also handle the production of a further 1.000 hectares belonging to other farmers, the crops from which we manage and control as a supplement to our own production base.
Other companies within the El Ciruelo Group
Agrociruelo Agricola Cirva Agrivega Agrofruits Levante Agricola los Nietos.
Alhama de Murcia
THE CIRUELO GROUP has selected for its production centres the most ideal locations within the Region of Murcia to thereby establish its crops of table grapes, lemons and stone fruit trees, siting them in the Guadalentín Valley, in the municipalities of Librilla, Alhama de Murcia, Totana and Aledo, and in Vega Alta, in the municipality of Cieza, respectively. Properties of the soil, yearly sun hours and temperature enable to EL CIRUELO products to stand out by the colour, size and sugar content.
THE CIRUELO GROUP applies all possible measures within its reach to guarantee the implementation of a productive system capable of attending to the demands and requirements of society in relation to guarantees of quality, innovation and the health and safety of its products, also ensuring the sustainability of the farming activity, as well as respect for the environment and for useful fauna.
Our principal clients are supermarket chains throughout the whole of Europe. In recent years we have also been developing other destinations in Africa, Asia, America and the Middle East.
UK, France, Germany, Spain, Portugal, Netherlands, Austria, Switzerland, Italy, Poland, Russia, Estonia, Lithuania, Latvia, Sweden, Denmark, Norway, Finland
South Africa, Kenya, Gabon, Algeria, Benin, Nigeria, Togo, Mali, Congo
Singapore, Malaysia, Hong Kong, Vietnam
USA, Canadá, Caribbean Islands
THE CIRUELO GROUP, provides maximum quality from its table grapes and stonefruit productions, and sets out to be one of the most notable standard-bearers at national level of the agri-food sector, by focussing its efforts on the star crops in the region of Murcia. To guarantee the success of its produce, THE CIRUELO GROUP has chosen to locate its production centres in the most ideal areas of the Region of Murcia for growing table grapes and, stonefruits, siting them in the Guadalentín Valley, in the municipalities of Librilla, Alhama de Murcia, Totana and Aledo in the south and in the Vega Alta, in the municipality of Cieza in the north of Murcia.
Nowadays, to provide a product of maximum quality, we must not only consider the necessary production processes for ensuring good organoleptic quality, but we must also, as fundamental elements of produce quality, consider environmental and social factors.
To this effect, THE CIRUELO GROUP applies all the measures available to it, in order to guarantee the implementation of a production system capable of attending to the demands and requirements of society in relation to guarantees of quality, innovation and the health and safety of its products, also ensuring the sustainability of the farming activity, as well as respect for the environment and for useful fauna
The IFS Standard is a model requiring the prior acceptance of produce suppliers for distributors and shopping centres of France and Germany. Other countries such as Austria, Belgium, Holland, Poland and Italy are clearly committed to this model. It requires the implementation of an HACCP system. (Hazard Analysis and Critical Control Points)
British distributors and retailers are responsible for the safety of the food sold under their own brand. The BRC Standard (British Retail Consortium) for food has as its objective to ensure that its suppliers comply with a series of requisites which guarantee the salubriousness of the food. It requires the implementation of an HACCP system.
Protocol created by large supermarket chains operating in different countries of Western Europe. Its purpose is to increase consumer confidence in the safety of the food, developing Good Agricultural Practices (GAP) which must be adopted by the producers. Eurep emphasizes the safety of the food and the traceability of the product back to its location of origin. It also refers to the requisites on the use of pesticides, occupational safety for employees, compliance with national labour laws, etc.
Tesco is the largest supermarket in England and it has developed an agricultural production standard for fruit and vegetables. This standard seeks to improve the quality of the produce, ensuring the health and safety of the food, minimising the use of non-renewable energy and increasing responsibility for the environment.
Certificates TESCO NURTURE
Integrated Production is a way of producing fruit which involves the rational application of all available elements for nutrition, cultivation and control of infestations and diseases, prioritizing natural and organic methods over the chemical and artificial, for the purposes of producing healthier and safer fruit and vegetables, whilst simultaneously preserving the environment and the safety of employees and consumers, ensuring sustainable agriculture in the long term.
All the fruit and grapes under the protection of Integrated Production have been approved by Certification/Inspection Entities from the Ministry of Agriculture from the Region of Murcia and have a stamp which distinguishes them as a product of distinct quality.
Field to Fork
Marks and Spencer is one of the major supermarkets in England and has developed the Quality Protocol Field to Fork, which covers not only food security in agricultural production to fruits and vegetables, but also sustainability. This rule seeks to improve the quality of products, ensuring the safety and security of all products entering their supply chain. The overall objective is to ensure that food production Marks and Spencer has a positive impact on the environment and biodiversity.
Field to Fork, or what is the same, “farm to table”, offers a plan for sustainable on-farm sustainability showing a significant advantage compared to other standard products.
The British company reserves this Quality Protocol for their finest suppliers, as in the case of The Plum group The Ciruelo Group.
El Ciruelo is a B member of SEDEX, a non-profit-making organisation committed to ethical sales practices throughout the supply chain.
The system is based on a database on which all the company information is updated periodically in relation to our employees and the working methods employed.
The company has undertaken a third party social audit based on the SEDEX protocol which covers, amongst others, the following aspects:
- Working conditions of employees.
- Occupational risk prevention.
Biotechnological and Biological Control
In line with everything stipulated, the Ministry of Agriculture and Water for the Region of Murcia, as part of its “Murcia Clean Agriculture” programme, implemented the Phytosanitary Plan for the cultivation of table grapes, in which amongst other things, there is a commitment to seek non-chemical solutions to the phytosanitary problems of this crop, favouring the use of biological or organic products (OCB = Organisms of Biological Control) as an alternative for their control.
In addition, within this programme, there are also diverse trials for the evaluation of potential strategies for the biological control of fruit trees and citrus fruits in the Region. Grupo El Ciruelo has actively participated in these Plans for Phytosanitary Improvement,lending its support to the experts from the Vegetation Sanitation Department responsible for the programme, Alfonso Lucas Espadas and Antonio Soler Montoya.
Some of our most representative farms
This farm concentrates our greatest production of table grapes. On it we produce our new varieties of seedless table grapes for the first part of the season.
This farm, located in the Guadalentín Valley and planted with different varieties of table grapes, has an ideal micro-climate which enables us to bring forward the harvesting of its crops compared to other farms in the same area.
Dedicated to the production of citrus and apricots, it is located in the foothills of the Sierra de Muela, in Alhama de Murcia. Its location protects it from adverse weather conditions such as frosts and wind.
Located in the centre of the Guadalentín Valley. For its location and contrast of temperatures, it is ideal for the production of mid season seedless table grapes. This farm also includes the main offices.
It is our main farm in the north of the Region of Murcia, and in it are our second offices. This farm, located at over 450 metres above sea level, is ideal for the production of stone fruit due to the large amount of chill hours it accumulates. Its large size enables us to combine a large number of varieties of fruit trees and table grapes.
Its contrast in temperatures between day and night enable us to achieve great colour in red and black table grape varieties. On it we have planted varieties of table grapes for the late season, as its location at the foot of the Sierra Espuña shelters it from winds and frosts.
This farm, due to its location on the banks of the River Segura and its white soils, is dedicated to the cultivation of plums and nectarines for mid and late season harvesting.
Due to its geographical location at the foot of the Sierra Espuña, in the Guadalentin Valley, it is ideal for mid-late varieties and above all ideal for the production of the Dominga grape, characteristic grape from the area of Aledo-Totana.
Finca Los Porceles with more than 200 cultivated ha, located in Puerto Lumbreras, specialized in mid-season apirena varieties and late.
El Campico is an estate of over 400 ha, located in the valley of Guadalentín, with climatic conditions suited to the production of stone fruit and table grape. Using latest technologies that allow a sustainable cultivation and respectful with the environment.